How To Promtoe A Contest Giveaway On Youtube

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Dorsum in 2009, Ford Motor Co. made a bold move to requite away new cars, free gas and free insurance to 100 lucky drivers. This six-month social media experiment, called "The Ford Fiesta Move," started with a simple video competition on YouTube and generated a huge amount of buzz.

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The rules were simple: Upload a video explaining what you would do with a new Ford Fiesta if you lot were one of the winners. I was one of the fortunate 100 who received a free car, but Ford was the real winner.

In but half dozen months, participants posted 11,000 Fiesta-related YouTube videos, and the company tracked more than five million mentions of "Ford Fiesta" or the "Fiesta Motility" across social networking platforms. Every bit a outcome, there was a 38 percent heave in awareness of Ford Fiesta amid the Generation Y population -- and without a single dollar spent on traditional advertising.

Ford may be a huge make with the resources to offer huge prizes, but small businesses can host more pocket-size but still successful contests. It just takes the right strategy.

With some iv billion daily views, YouTube is an ideal platform to share your message and build a community. Only with more than 72 hours of footage uploaded every minute, there's also a lot of noise. Information technology's non a race to upload as many videos every bit you tin. Rather, it's nearly developing an effective strategy to separate your business from all the chatter.

A video contest is one way to stand out, and it's far easier and more than realistic than trying to create a viral video. The well-nigh successful YouTube contests can transform customers into sales evangelists who willingly tap into their existing networks to exercise the marketing for you.

Here is a three-step strategy that can aid yous launch an engaging video contest:

Related: Chris Brogan on Using Video to Market Your Business (Video)

ane. Motivate your audience.

The fox is to create an incentive that is potent enough to encourage your audition to have the time and effort to create a video. You lot don't take to give away a new car, but a gratuitous supply of your product would be a great start.

Marie Forleo, a business organization charabanc for female person entrepreneurs who has used YouTube for video contests for the past 3 years, offers x full scholarships to her $2,000 coaching program. Contestants submit a one-minute video sharing their story and explaining why they deserve a scholarship. This year, more than than 370 women applied, and each of their videos became a testimonial for Forleo'south program.

What can your business give away that would motivate people to participate? You might remember a shiny new toy is the reply, but that may not be the all-time option. People desire things that money can't buy, similar recognition and special treatment. They like to feel of import and would welcome greater access to successful entrepreneurs similar you.

In my private forum on my website I recently asked my users what type of prize they would want if I offered a contest. Answers ranged from "a VIP coaching twenty-four hours with James" to complimentary promotions that showcased their business organisation to the rest of my audience.

Related: Tips for Creating Business concern Videos That Customers Volition Watch

2. Give customers a vocalization.

Start by uploading your ain video to your YouTube channel explaining the rules and other details of your contest. Contestants tin then upload their entries by leaving a "video response" under your video.

A YouTube contest not only tin can provide value to your audience, but too show that you lot're listening to them. Yous want to give your audience a voice so they can limited themselves and not simply promote your business. But you lot also want the videos to aid boost your business. So, y'all might ask people to demonstrate how they use your product, talk about why they like information technology or offering suggestions for new production lines.

3. Cash in on the social capital.

To decide the winner of your contest, make the social influence of contestants one of the criteria. When Forleo is choosing winners, for instance, she awards bonus points to the contestants with the almost retweets and shares. In the by twelvemonth, she has increased her YouTube aqueduct post-obit to more 1.half dozen million views.

If contestants know that views, likes and shares are key to winning, they will accomplish out to their friends for back up -- finer spreading awareness about your brand at the same time. You likewise can encourage contestants to tap into their social networks to cast votes in your competition. Using software such as LaunchPad6, contestants tin can invite their friends and followers to vote on their video entries.

Any approach you lot take, it volition mean costless marketing and brand exposure to whole new audiences.

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Source: https://www.entrepreneur.com/article/224580

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